What can your company do with social networking?
We link, tweet, blog and network more and more. But how companies can really leverage these activitities remains unchartered territory for most companies. Or not? The theme of this year’s CSN Conference – ”The Social Company” – looks beyond the hype. Social networking is here to stay. With a total of 7 sessions with inspiring speakers, you are in for a richly filled program for HR, marketing en business development directors and professionals.
Who are the Keynote Speakers?
Jeremiah Owyang, Senior Analyst at Forrester Research, is one of the most quoted researchers in the area of social media in the world. He published several researched about companies that have their organisation set up for succesfull corporate social networking . Jeremiah can be followed daily on his blog Webstrategy by Jeremiah and on Twitter.
Urs Gasser is Executive Director at the Berkman Center for Internet & Society of Harvard University. He researches and publishes about digital natives and how companies should deal with the new generation(s). Gasser is a co-author of ”Born Digital: Understanding the First Generation of Digital Natives”.
In the afternoon a panel discussion will be held about the future of banks and social banking. This discussion will be moderated by the best valued speaker of the CSN Conference 2008, visionair Frans van der Reep. He announced the end of banking in its current form back in 2006 and will now give his view on the future of banking. After his prelude the panel discussion with innovative bankers will start.
What will you learn on this day?
• Are social media thé solution in these difficult times?
• What are the secrets behind the success of the best corporate communities?
• How do you integrate a social strategy in your corporate strategy and organisation?
• How do you prepare your company for these digital natives?
• What is the impact of social networking on recruitment and job boards?
Register now!
Untill the 1st of April you will recieve 100 euros early bird discount.
Register here!
(Nog niet gestemd)
Loading ...
KREM | The Social Company
Mar 23, 2009 @ 6:26 pm
I’m especially interested in the question “How do you integrate a social strategy in your corporate strategy and organisation?”.
For those of us who aren’t fortunate enough to be in europe for this, will there be any coverage on your blog?
Mar 24, 2009 @ 1:44 pm
Hi Oliver,
There will be coverage at least on our blog and on Frankwatching.com and Marketingfacts.nl.
How to integrate the social strategy in your corporate strategy and organisation is a question we frequently deal with when implementing communities for companies. Key is in expectations management, decision power in the right place for flexibility and enough competence in place: not everybody understands how communities work and not everybody can write good webcommunitycontent.
Best,
Menno
Mar 24, 2009 @ 4:16 pm
I agree. There is this impression that for an organization or community to run a company, that they either need to hop on the major networks (twitter, facebook) or develop their own niche community. But I think it’s much more about learning what unique experience and content your organization can bring to a community. Not every business should be involved in the social media space, but for those who are, they need to understand that it’s not about them just joining in, it’s about thoughtful execution. They need to have a purpose otherwise visitors will not want to experience them. That question is very interesting to me, so I look forward to reading about it on your blog.
All the best.
Apr 2, 2009 @ 4:43 pm
Hi Oliver, you raise some good points there. I am going to be speaking at the event and one of the things I intend to address is the *wrong* reasons for adopting a social strategy (tokenism, “becuase everyone else is doing it”, and so on ) as well as the right ones (essentialy, adding value to an existing community and / or creating value through peering / collaboration / etc).
Sorry you can’t join us but I sure the presentations will be made available in some capacity.
Kind regards, Paul Harrison, Carve Consulting
Apr 2, 2009 @ 7:55 pm
Sounds great Paul. I think we’re on the same page.
Hope to see you’re slides posted on your blog/site. I’ll be sure to add your rss feed to my list.
All the best.