Urs Gasser at CSN Conference in Amsterdam

Today’s kids can’t imagine a life without Google or Wikipedia. These young people are already starting to enter the work force. What happens when Enterprise 2.0 meets Born Digital?

I’ll be speaking at the CSN Conference about a generation growing up online: what sets them apart, and what this means for employers.

Digital Natives have grown up in a digital world. They relate to information and to others in new and different ways. They manage multiple online identities; they share photos, music, and personal information daily; and they create and collaborate in new ways. As Digital Natives enter the workforce, they bring with them their norms of sharing, collaboration and information processing. These norms differ significantly from the workings of traditional corporate environments. How do we prepare for the integration of a new generation into the workforce? How can we harness the potential of new ways of working that those Born Digital bring to the table, while addressing the challenges posed by the more problematic habits young people may have established?

Based on a combination of research findings and experiences from practice, the presentation will dive in and discuss three main questions:

-What are the risks and opportunities are associated with the new information disclosure and sharing practices of Digital Natives?
-What is the impact of Digital Natives’ experience with peer collaboration and community building once they enter a corporate environment?
-How shall employers like Thijs Sprangers and co-workers think about and deal with the distinct ways in which Digital Natives — process and organize information?
-Companies that will work to integrate the new generation will benefit immensely – but a strategic approach and specific outreach to this new workforce is a necessity.

See you at the CSN Conference! Extra note: Sneakerbaas daar is ook veel informatie te vinden.

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